A disabled ad account stops your campaigns immediately, which for many businesses means sales stop too. Meta restricts ad accounts for a few predictable reasons, and most have a review process.

Why ad accounts get restricted

  • Ads that break Advertising Standards, especially repeated rejections.
  • Suspicious activity: a hacked profile running ads, sudden spending changes, or payment methods that fail or are flagged.
  • Unusual account behaviour, such as a new account spending heavily straight away.
  • Problems with the person or business linked to the account, for example a restricted personal profile acting as admin.

Find the reason

Go to Account Quality in Meta’s business tools. It shows which asset is restricted (the ad account, a Page, the business, or your profile), the reason Meta gives, and, if available, a Request review button.

Request a review

  1. Check that the reason makes sense. If your profile was hacked and the attacker ran ads, secure the profile first (see our Facebook recovery guide).
  2. Fix what you can: remove ads that clearly broke a policy, update payment details, remove unknown people from your Business portfolio.
  3. Click Request review and follow the steps. You may be asked to confirm your identity.
  4. Keep the explanation factual: what the account is for, and what you have fixed.
One review at a time. Submitting repeatedly or opening new ad accounts to get around a restriction can lead to further restrictions across your business.

While you wait

  • Don’t create a new ad account under the same business to continue the same ads.
  • Keep promoting organically on your Pages and profiles.
  • Check that every admin on your Business portfolio has two-factor authentication on.

Prevent it next time

  • Read the common ad rejection reasons and check ads before submitting.
  • Increase spending gradually on new accounts.
  • Use a payment method in the business’s name and keep it up to date.
  • Give team members their own access through business roles, never a shared login.

DrutoScan Business Ads Management is coming soon: one workspace to run and review your campaigns. If your ad account was taken over through a hacked profile, our Account Recovery service can help now.

Frequently asked questions

Where can I see why my ad account was disabled?

In Account Quality in Meta’s business tools, which lists restricted assets, the reason and, where available, a review option.

Can I just open a new ad account?

Not to get around a restriction. Meta can treat that as circumvention and restrict more of your assets.